Don’t sell the Steak, sell the Sizzle; what does this mean? Well, PR has a long standing reputation for bending the truth in the name of saving face or building a company’s or person’s image. Practitioners often ignore the negative aspects or the bad publicity and capitalize on the positives. They never get into the full details instead they give you a sugar coated topping with an undone filling. In short, Public Relations has a history of ‘spin’ which I believe is a reason why PR struggles to gain professional status.
The purpose of this blog is to bring attention to what seems to be a very underdeveloped profession in Jamaica. For locals, PR is just another way of advertising your business; however, with the recent influx of multinational corporations and foreign investors, the profession has been given some recognition. Public Relations is seen as a means of building one’s image in the eyes of the general public. PR practitioners are expected to support their companies through periods of crisis, mergers, expansions and organizational change. The most important task for the practitioner is to make a bad situation seem good. Getting the majority on your organization’s side is the most profound perception of PR in Jamaica.
In this blog, I will explore the role of Public Relations in Jamaica’s booming Tourism Sector with regards to the escalating crime rates in the country. What is that attracts so many visitors to the island regardless of the bad publicity Jamaica has received in relation to the level of crime? Maybe someone is doing a good job at promoting Jamaica positively or someone is doing a really good job at portraying the country negatively. Whichever way it is, PR plays an important role in the image of the country. In seeking to answer this question I will examine various ways in which Jamaica is promoted worldwide emphasizing the role of the Government and the Jamaica Tourist Board (JTB).
Posts
No comments:
Post a Comment