This controversial and intriguing book highlights the gains and losses of branding a nation. Brand New Justice: How branding places and products can help he Developing World (revised edition) demonstrates ways in which poorer countries can gain from their own resources and not depend on first-world countries. The author, Simon Anholt is a credible source and is one of the leading experts in Branding.
With necessary headings and case studies, Simon Anholt has packed the book with very concise and easy to read topics. He also discussed some stereotypes associated with brands in the sixth chapter detailing where people want their brands to come from.
Brand New Justice offers solutions and recommendations for developing countries and also advise to First World countries. The language is simple and and the topics are relevant to today's global marketplace. He also analyses the critical climate that branding operates in.
I would recommend this book for anyone wanting to know more about branding a country and also products.
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