So my ramblings have come to an end. And what have we learnt?
Jamaica has suffered so much from negative publicity and yet have managed to attract so many visitors yearly. Is it the work of the Jamaica Tourist Board and the PR practitioners or is that the country's beauty, rich heritage and culture has forced people to overlook the issues at hand?
The legacy of icons such as Marcus Garvey and Bob Marley have been influential in attracting visitors and the rich heritage and history of Jamaica is enough to persuade tourists to visit. The JTB has done their fair share of putting the island on the global Tourism Market but the country is yet to reap the full benefits of this - Jamaica still suffers economically.
The fact still remains that there is a serious problem that needs to be addressed or the country stands to lose out on millions of Tourist who refuse to visit the island, though the JTB has
neglected to mention them.
They have also capitalized on using influential members of Jamaica's society such as Shaggy, Usain Bolt and of course Bob Marley. This tactic has been successful especially in the Tourism Campaigns. I will end with a quote from Simon Anholt (2003, p.119)
'The words and deeds of a well-known person are many times more potent than those of ordinary members of the public'. So in the words of Bob Marley 'One Love, One Heart, Lets get together and feel Alright!'.... This does have an impact!
Jamaica has suffered so much from negative publicity and yet have managed to attract so many visitors yearly. Is it the work of the Jamaica Tourist Board and the PR practitioners or is that the country's beauty, rich heritage and culture has forced people to overlook the issues at hand?
The legacy of icons such as Marcus Garvey and Bob Marley have been influential in attracting visitors and the rich heritage and history of Jamaica is enough to persuade tourists to visit. The JTB has done their fair share of putting the island on the global Tourism Market but the country is yet to reap the full benefits of this - Jamaica still suffers economically.
The fact still remains that there is a serious problem that needs to be addressed or the country stands to lose out on millions of Tourist who refuse to visit the island, though the JTB has
neglected to mention them.
They have also capitalized on using influential members of Jamaica's society such as Shaggy, Usain Bolt and of course Bob Marley. This tactic has been successful especially in the Tourism Campaigns. I will end with a quote from Simon Anholt (2003, p.119)
'The words and deeds of a well-known person are many times more potent than those of ordinary members of the public'. So in the words of Bob Marley 'One Love, One Heart, Lets get together and feel Alright!'.... This does have an impact!
And like the slogan says: Visit Jamaica 'Once you Go you Know' and maybe you will be able to do some PR of your own.
By the way, this slogan is currently displayed on a Billboard at the Forest Hill Train Station (London) and on the Big Screen at the London Bridge Station. Just so you know ; )
References
Anholt, Simon Brand New Justice: How Branding Places and Products can Help the Developing World Revised Ed. Elsevier Great Britain 2003
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it is with great pride ,and a sense of gratitude that i read this blog. the knowledge and the intelligence that has been exibited here is second to none.the eyes of many will be opened,it is very refreshing to know that we have people especially these students who are so interested and concerned about all aspects of the universe.this should give us hope for the good things that,s been anticipated .however, although very optimistic,i must also be cautious and vigilant in encouraging the writers of these informative narratives not to be swallowed up in the web of critics who will always strive to destroy,uneducate,criticize,demoralize,humiliate and downplay the importance of the young ,bright minds of our soceities.your blogs are inpirational and educational keep up the good work,and keep bringing to light things that have been hidden for too long!!! love to you all.
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